| 标题 | Colgate Water Savers |
| 广告公司 | Red Fuse Communications |
| 广告战役 | Colgate "Water Savers" |
| 广告主 | Colgate-Palmolive Company |
| 品牌 | Colgate |
| 首次发布日期 | 2016 / 3 |
| 行业领域 | 牙膏 |
| 广告口号 | The water you waste it the water they need. |
| 剧情简介 | Brazil is facing its greatest water crisis in almost a century. With 41% of all treated water in Brazil wasted, Colgate realized they need people to take an active role in saving water in order to create real change in water usage. Water conservation is a cause that is very near to Colgate’s heart – almost all of their products, from tooth-brushing to bathing require water. In 2016, Colgate took a more direct approach to evolve the communication to make it more personal for consumers. Through the Water Savers, our goal was to bring consumers face to face with the water scarcity issue and encourage them to share the obligation to preserve water. A simple and impactful media activation helped Colgate raise awareness about water conservation among Marriott customers for a whole month starting with World Water Day (March 22) and it prompted word of mouth to reach millions more. |
| 媒体类别 | 户外广告 |
| 长度 | |
| Managing Director | Ranjana Choudhry |
| 执行创意总监 | Gloria de la Guardia |
| 创意总监 | Gerard Garolera |
| 文案 | Gerard Garolera |
| 美术指导 | Rodrigo Guaxupé |
| Production House | 2 Irmaos Filmes |
| 客户总监 | Fernanda Giacomelli |
| Sound Studio | Ramiro Garcia |
| 摄影师 | Mauricio Candela |
| 客户主管 | Malia Cone |
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