| 标题 | Beware the Octocurse |
| 广告公司 | Grey London |
| 广告战役 | Octocurse |
| 广告主 | People for the Ethical Treatment of Animals PETA |
| 品牌 | PETA |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | Octopuses are beautiful creatures. They’re seen as "Einsteins of the sea”. They also feel joy and excitement as well as pain and fear. But there are plans to build the world's first octopus farm in Gran Canaria. The problem is charities often have a finger waggy tone of voice. So how do you challenge people to rethink eating octopus without feeling like it’s yet another charity telling you off? Easy. We told the truth. We told people the octopus is cursed. We created a 360 campaign of guerrilla posters, memes, QR codes revealing secret menus on octopus serving restaurants, warning stickers on octopus products, and a very real film showing the very real effects of eating octopus all as a reminder for people to stay human and not eat octopus. |
| 媒体类别 | Billboard |
| 长度 | |
| 制作公司 | Biscuit Filmworks UK |
| 音频后期制作 | 750mph |
| 广告经理 | Elisa Allen |
| 广告经理 | Vanessa Johansson |
| Global Chief Creative Officer | Javier Campopiano |
| President | Laura Jordan Bambach |
| 首席创意官 | Laura Jordan Bambach |
| 执行创意总监 | David Wigglesworth |
| 美术总监 | Costanza Rossi |
| 创意总监 | Cesar Herszkowicz |
| Chief Strategy Officer | Raquel Chicourel |
| 客户企划 | Asad Shayk |
| Managing Director | Jonny Tennant-Price |
| New Business Lead | Katherine Goodale |
| Group Business Director | Ayesha Datoo |
| 执行制片 | Maxine Hose |
| 广告公司制片 | Anthony Borkett |
| 设计师 | Stuart Leung |
| 制作公司制片 | Kwok Yau |
| 执行制片 | Samantha Chitty |
| Managing Director | Rupert Reynolds-Maclean |
| 执行制片 | Rupert Reynolds-Maclean |
| Head of Production | Polly Du Plessis |
| 制作经理 | Thom Green |
| 导演 | Jeff Low |
| 摄影指导 | Matthew Emvin Taylor |
| 制作设计师 | Lucie Red |
| 剪辑公司 | Shift Post |
| 后期制作 | Untold |
| 剪辑师 | Saam Hodivala |
| Colorist | Julien Alary |
| 特效 | Alex Kulikov |
| VFX Artist | Michael Korniltsev |
| VFX Artist | Felicia Petersen |
| VFX Artist | Lucas Girault |
| VFX Artist | Lewis Hodd |
| 执行制片 | Ian Berry |
| 制作公司制片 | George Reid |
| 创意总监 | Alexandru Vasile |
| 创意总监 | Cameron Sutherland |
| Head of Design | Sunir Patel |
| Production Company Creative Director | Ben Cronin |
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