标题 | The Great Escape |
广告公司 | BBDO New York |
广告战役 | The Great Escape |
广告主 | American Red Cross |
品牌 | American Red Cross |
首次发布日期 | 2021 / 4 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
媒体类别 | 电视 |
长度 | |
制作公司 | Biscuit Filmworks NY |
音乐 | Human |
Global Chief Creative Officer | David Lubars |
SVP/Creative Director | Roberto Danino |
SVP/Creative Director | Anne Lac |
SVP/Creative Director | Gary du Toit |
SVP/Creative Director | Lance Vining |
文案 | Ryan Sheehy |
文案 | Emma Wren |
美术指导 | Tamara Yakov |
SVP, Group Executive Producer | Alex Gianni |
Associate Producer | Jason Guzman |
音乐制作人 | Julia Millison |
Senior Strategic Planner | Alexandra Britt |
导演 | Noam Murro |
Managing Director/Partner | Shawn Lacy |
执行制片 | Andrew Travelstead |
制片 | Emily Skinner |
Head of Production | Sean Moody |
DP | Eric Schmidt |
制作设计师 | Brock Houghton |
Production Supervisor | Jennifer Berry |
剪辑公司 | Rock Paper Scissors NY |
剪辑师 | Paul Hardcastle |
Managing Director | Eve Kornblum |
Editorial Producer | Lisa Barnable |
Assistant Editor | Tim Mika |
Flame Producer | Barbara Kontarovich |
Flame Artist | Edward Reina |
着色 | Primary Pictures |
Colorist | Daniel De Vue |
Executive Producer Color | Thatcher Peterson |
Color Producer | Jenny Bright |
音频后期制作 | Heard City |
Mixer | Tom Morris |
Mix Producer | Andi Lewis |
Mix Executive Producer | Sasha Awn |
Mix Executive Producer | Jackie James |
Managing Director, Mix | Gloria Pitagorsky |
音乐作曲家 | John Christopher Barnes |
Music Creative Lead | Morgan Visconti |
Executive Producer, Music | James Dean Wells |