Greenpeace - " flooding"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, 法国

奖项

1132

该广告属于ACT Responsible项目展品

品牌: Greenpeace
国家: 法国

广告主: Greenpeace

标题	flooding
广告公司	TBWA\PARIS
广告战役	Ban Private Jets
广告主	Greenpeace
品牌	Greenpeace
首次发布日期	2023 / 1
行业领域	环境与生态问题
广告口号	#BanPrivateJets
剧情简介	Private jets are the most polluting and most unequal form of transport on this planet, causing CO2 emissions that are 50 times more polluting than trains. In 2018, 50% of all aviation emissions were caused by only 1% of the world’s population. Meanwhile, 80% of the world’s population has never even flown, but suffers from the consequences of climate-damaging aviation emissions. Private jets are a symbol of the dysfunction of our economic system that allows a supremely privileged minority to pollute excessively at the expense of the planet. Greenpeace is therefore calling on a ban of private jets in the EU.
哲学	Greenpeace denounces the use of private jets by the extremely rich and powerful, lobbyists and corporate bosses travelling to the Swiss luxury ski resort Davos for the World Economic Forum. Keep in mind that 10% of the richest French people have a carbon footprint of 25 tonnes of CO₂e per year, compared to 5 tonnes for the poorest 50%. Meanwhile, communities around the world are bearing the brunt of the consequences of climate change, as illustrated by the campaign’s visuals which represent various incidents related to the ecological crisis: fires, degradation of coral reefs, and food crises.
媒体类别	平面
Head of 3D	Younes Chekouh
Agency Manager	Jonathan Serog
美术指导	Morgane Alexandre
美术指导	Sébastien Skrzypczak
战略企划	Céline Mazza
Art Purchase	Elise Kubler
Agency Manager	Matthieu Charles
Agency Manager	Thaïs MARTIN-FERMAUD
首席创意官	Benjamin Marchal
首席创意官	Faustin Claverie