| 哲学 | It’s been reported that over 200.000 children go missing in China every year. Only 0.1% are found. While this serious issue gets little publicity, OPPO, one of the biggest smartphone brands in China, started a national search using its commercial media investment. Introducing “Back Home Screens” – together with the “Baby Back Home” NGO, starting on Children’s Day, OPPO repurposed the meaningless colourful homescreens on outdoor, print and retail communication around China, displaying missing children pictures instead. This way, the pictures appeared right in the areas where the children went missing increasing their chances to be found. |