The Collective - "The Collective"

Joint

Joint London, 英国

171

标题	The Collective
广告公司	Joint
广告战役	The Collective
广告主	The Collective
品牌	The Collective
首次发布日期	2023 / 4
行业领域	酸奶
哲学	Independent creative agency, Joint, has been appointed by innovative and disruptive yoghurt brand, The Collective, to lead the creative strategy for its masterbrand campaign, following a competitive pitch process. The campaign which launches today, will see Joint lead on a number of creative executions that will promote the taste and exciting eating experiences of The Collective yoghurts and their holistic approach to health, rather than the more common focus on pseudo-science, or ‘functional health’ such as calorie count. The four-week campaign will launch with out of home advertising and showcases a fresh look at creative that amplifies the brand’s personality and tone of voice. It will also run across digital and social platforms, including Facebook and Instagram (Meta) - targeting a total of twelve million people nationwide. The Collective aims to drive awareness, and with strong conversion rates, increase ROI by ensuring that more households are aware of the wide range of products that The Collective offers. This includes their large ‘gourmet’ pots with a double layer of fruit compote, and their convenient, on-the-go kids ‘suckies’ pouches. Both of these products also have a dairy free range.
媒体类别	户外广告
首席创意官	Algy Sharman
广告经理	Tor Hunt-Taylor