| 标题 | Everybody Technology |
| 广告公司 | BBH |
| 广告战役 | Everybody Technology |
| 广告主 | Royal London Society for the Blind |
| 品牌 | RLSB |
| 首次发布日期 | 2012 / 12 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad |
| 哲学 | Promote the Everybody Technology initiative by creating an online film |
| 问题 | Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind.RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. |
| 媒体类别 | Web Film |
| 制作公司 | Ivory |
| 摄影指导 | Carl Burke |
| 制片 | Rowland Kimber |
| 导演 | Dan Lowe |
| 客户总监 | Brenda Frixa |
| 广告公司制片 | Roz Prentice |
| 创意团队 | Mareka Carter |
| 创意团队 | Kimberley Gill |
| 广告经理 | Julian Dailly |
| 广告经理 | Niki Gomez |
| Strategy Director | Agathe Guerrier |