标题 | Octopus : radio |
广告公司 | One Twenty Three West |
广告战役 | #unpluganddrive |
广告主 | Canadian Automobile Association |
品牌 | CAA |
Posted | 12月 2020 |
行业领域 | 道路安全 |
广告口号 | It only takes a second to be distracted |
剧情简介 | CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down. |
媒体类别 | Flash动画 |
长度 | |
创意总监 | Rob Sweetman |
制片 | Paula Gill |
文案 | Addie Gillespie |
美术指导 | John Larigakis |
插图画家 | John Larigakis |
创意总监 | Dominic Prevost |
音效制作 | Murmur |