标题 | McDelivery Pins |
广告公司 | Leo Burnett |
广告战役 | McDelivery Pins |
广告主 | McDonald's |
品牌 | McDelivery |
首次发布日期 | 2022 |
行业领域 | 餐馆与快餐 |
剧情简介 | After the pandemic, the food delivery category was booming with more and more restaurants popping up to make competition fiercer than ever. In a world where there are so many options and so much noise in the category, McDonald’s needed to stand out as a category of one. To do this we, turned to our iconic core menu items by creating a suite of illustrations where the only change we made to the products was to change on part into the Iconic Delivery pin – illustrating how you can get McDonald’s delivered to exactly where you are. |
媒体类别 | 户外广告 |
首席创意官 | Chaka Sobhani |
创意总监 | Andrew Long |
创意团队 | Joe Miller |
美术指导 | Joe Miller |
执行创意总监 | Mark Elwood |
Designer | Cat Burrell |
Business Director | Steph Bates |
客户总监 | Rebecca Dickens |
客户经理 | Alice Pavey |
客户经理 | Elspeth Allen |