标题 | Safest Hands |
广告公司 | Åkestam Holst /NoA |
广告战役 | Safest Hands |
广告主 | The Swedish Post |
品牌 | The Swedish Post |
Posted | 11月 2012 |
行业领域 | 邮购公司 |
剧情简介 | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
媒体类别 | 手机广告 |
客户总监 | Jacob Stjärne |
Graphic Designer | Anna Forsberg |
Graphic Designer | Oscar Gardö |
广告公司制片 | Leila El-Zein Widgren |
美术指导 | Lars Holthe |
文案 | Hanna Björk |
创意总监 | Andreas Ullenius |