| 标题 | Throw! But don't throw your mobile! |
| 广告公司 | Agenta Werbeagentur GmbH |
| 广告战役 | Throw! But don't throw your mobile! |
| 广告主 | ING Group |
| 品牌 | ING DiBa |
| Posted | 11月 2012 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live onlin and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard. ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader. |
| 媒体类别 | 互动 |
| 客户总监 | Oliver Grage |
| 编程人员 | Milton Decamotan |
| 编程人员 | Jan Mensing |
| 编程人员 | Leo Herking |
| 美术指导 | Camilla Ullrich |
| 文案 | Florian Kähler |
| 创意总监 | Dominik Heinrich |