标题 | Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer |
广告公司 | DDB Group Germany |
广告战役 | Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer. |
广告主 | Pink Ribbon Inc. |
品牌 | Pink Ribbon Germany |
首次发布日期 | 2016 / 6 |
行业领域 | 公共安全、保健及卫生 |
剧情简介 | Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story. |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Eric Schoeffler |
创意总监 | Myles Lord |
创意总监 | Tom Hauser |
创意总监 | Konradin Resa |
创意总监 | Nikolai Diepenbrock |
文案 | Edward Sedelius |
文案 | Taria Hocke |
美术指导 | Lilli Langenheim |
美术指导 | Isabella Jorgensen |
美术指导 | Marc Kaufholz |
摄影师 | Hannes Caspar |
客户企划 | Tom Hormann |
插图画家 | Sebastian Hudert |
Social Media Manager | Philipp Ciba |
Art Buyer | behind the scenes GmbH, Berlin |
Client Services Director | David Barton |
客户经理 | Catrin Schmid |
客户经理 | Paul Dombek |
客户经理 | Nabila Korte |