Bacardi - "BACARDÍ Bat Beats"

Mr. President

Mr. President London, 英国

6505

标题	BACARDÍ Bat Beats
广告公司	Mr. President
广告战役	BACARDÍ Bat Beats
广告主	Bacardi
品牌	Bacardi
Posted	3月 2014
行业领域	烈酒，加烈葡萄酒
剧情简介	Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.
媒体类别	Branded Content
长度	123 seconds
更多信息	https://soundcloud.com/bacarditogether/bat-beats
制片	Jenny Beckett
制作公司	Partizan London
摄影指导	Ozzie Pullin
剪辑师	Kevin Konak
执行创意总监	Laura Jordan Bambach
创意总监	Jon Gledstone
创意总监	Dave Martin
客户企划	Naomi Dunne
广告公司制片	Nikki Cramphorn
Business Director	Shahla Lalani