| 标题 | Hoyts: Cinema- Sized Advertising |
| 广告主 | Hoyts General Cinema |
| 品牌 | Hoyts General Cinema |
| 首次发布日期 | 2024 / 1 |
| 剧情简介 | We needed to remind people about the magic of the big screen at HOYTS cinemas. The problem is, we could only reach people on their tiny screens. This led us to thinking: what if we could use these small screens to show just how much of the big screen they were missing out on? Introducing HOYTS Cinema-Sized advertising; A campaign of cinema-sized content, on mobile-sized screens. Instead of shrinking down our content, we showed full-scale cinema pictures on their not-so-cinema-scale screens. Our audience was presented with mere fractions of the full cinema picture. The smaller the screen size, the more disruptive the content was for the audience. Suddenly, every single small screen became a reminder of the sheer magic of the HOYTS big screen. Turning our problem into our solution. |
| 媒体类别 | 手机广告 |
| 长度 | |
| 执行创意总监 | Jade Manning |
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