Richard Beerens
Digital Designer at J. Walter Thompson Amsterdam
Amsterdam, 荷兰
标题How Do You Drive Your Coffee
广告公司
广告战役 How Do You Drive Your Coffee
广告主 BMW
品牌 Mini
首次发布日期 2012 / 10
行业领域 小型车
剧情简介 MINI introduced the MINI COFFEE BAR. A unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI's analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. The Lewis Hamilton kind of driver will get a strong ristretto, provided that he doesn't crash the car. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy. 
媒体类别 事件
设计师
设计师
文案
文案
美术指导
美术指导
创意团队
创意团队
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