| 标题 | Bear 1 |
| 广告公司 | Adwright |
| 广告战役 | Bear pile |
| 广告主 | Animals Concerns Research & Education & Society |
| 品牌 | ACRES |
| 首次发布日期 | 2012 / 6 |
| 行业领域 | 动物权利、安全及收养 |
| 广告口号 | When pain is too much to bear. |
| 剧情简介 | Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately. |
| 媒体类别 | 平面 |
| 美术指导 | Celine Tan |
| 创意总监 | Nafe Tong |
| 创意总监 | Danny Phoa |
| 文案 | Anson Ong |
| 美术指导 | Nafe Tong |