Magnum - "Magnum Pleasure Hunt Across Amsterdam"

Brindfors MullenLowe

Brindfors MullenLowe Stockholm, 瑞典

奖项

15560

品牌: Magnum
国家: 荷兰

广告主: Unilever

标题	Magnum Pleasure Hunt Across Amsterdam
广告公司	Brindfors MullenLowe
广告战役	Magnum Pleasure Hunt Across Amsterdam
广告主	Unilever
品牌	Magnum
首次发布日期	2012 / 1
行业领域	冰淇淋
剧情简介	With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you. A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
问题	To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world.
媒体类别	案例研究
创意总监	Patrik Westerdahl
创意总监	Petter Lublin
文案	Henrik Haeger
广告经理	Mick Van Ettinger
广告经理	Sophie Galvani
广告经理	Alper Eroglu
广告经理	Camilla Scognamiglio
Interactive Designer	Ellinor Bjarnolf
Interactive Designer	Rasmus Sjöborg
Other	Oscar Erlandsson
客户总监	Tina Jarlerud
客户助理	Lisa Flacké
客户助理	Sofia Jönsson
客户经理	Jessica Nordlund