Ivan Nedeljković
插图画家 at Leo Burnett
Belgrade, 塞尔维亚
标题New Driving Tests
广告公司
广告战役 New Driving Tests
广告主 Serbian traffic safety commission
品牌 Serbian Traffic Safety Commission
首次发布日期 2012 / 10
行业领域 道路安全
剧情简介 In 2009, Serbian government announced the new system of driving training and testing. Three years and thousands of lives later – the new system still doesn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. So, we created an app with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th, and the site crashed temporarily due to used bandwidth. 
媒体类别 案例研究
插图画家
插图画家
文案
文案
美术指导
创意总监

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