| 标题 | Médecins Sans Frontières/Doctors Without Borders |
| 广告公司 |
True North Inc.
|
| 广告战役 |
Online Acquisition Campaign
|
| 广告主 |
Médecins sans Frontières
|
| 品牌 |
Médecins Sans Frontières/Doctors Without Borders
|
| 首次发布日期 |
2011 / 5
|
| 行业领域 | 机构/公益组织/非盈利组织
|
| 广告口号 | We save lives in places no one else will go. |
| 哲学 | Doctors Without Borders/Médecins Sans Frontières (MSF) provides aid to victims affected by malnutrition, conflict, disease, and disaster. True North developed a multi-channel online acquisition campaign showcasing MSF’s unwavering commitment to saving lives in the world’s most dangerous places. Display ads drove to an interactive landing page that featured four short videos highlighting specific areas of need: malnutrition, conflict, disaster, and epidemics. |
| 结果 | This strategic combination of creative and tirelessly optimized media placements proved successful, bringing in new donors in record numbers. Our campaign continues to evolve today, and we’re proud to see our creative work provide a lifeline for those in desperate need around the globe. |
| 媒体类别 |
互联网广告/横幅
|
| 创意总监 |
Daniel Brown
|
| 联合创意总监 |
Jarrod Ballou
|
| 文案 |
Sean Sullivan
|
| 美术指导 |
Seth Klassen
|
| 客户主管 |
Ali O’Shaughnessy
|
| 客户主管 |
Katie Quigley
|
| 客户总监 |
Matt Brown Brown
|