| 标题 | Boot or Bust |
| 广告公司 | McKinney |
| 广告战役 | Boot or Bust |
| 广告主 | Lenovo |
| 品牌 | Lenovo |
| 首次发布日期 | 2011 / 7 |
| 行业领域 | 计算机、掌上电脑和计算器 |
| 哲学 | While you can simply make claims, we like to prove them in jaw-dropping ways. Our multi-touch-point campaign for Lenovo does this using the most over-the-top product demo ever tried. To test their 10-second RapidBoot Technology for Windows 7, we threw a laptop out of an airplane. It was Boot or Bust. |
| 媒体类别 | 互动 |
| 执行创意总监 | Jonathan Cude |
| 客户总监 | Lisa Hughes |
| 创意组长 | Philip Marchington |
| 文案 | Alex Saiz |
| 美术指导 | Rachel Marshall |
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