| 标题 | Tobacco Body |
| 广告公司 | 358 |
| 广告战役 | Tobacco Body |
| 广告主 | Cancer Society of Finland |
| 品牌 | Cancer Society of Finland |
| Posted | 5月 2013 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Make the shock effect more shocking |
| 剧情简介 | Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking? |
| 媒体类别 | 网站 |
| 制作公司 | !noob |
| 摄影师 | Kimmo Syväri |
| 导演 | Peggy Petrell |
| 导演 | Krista Durchman |
| Graphic Artist | Pol Sosona |
| 美术指导 | Anna Lundqvist |
| 文案 | Jonathan Mander |
| 文案 | Valtteri Väkevä |
| 美术指导 | Ville Kovanen |
| 美术指导 | Maria Friedman |
| 创意总监 | Erkki Izarra |