| 标题 | Eat |
| 广告公司 | Y&R Lima |
| 广告战役 | Eat |
| 广告主 | Backus SABMiller |
| 品牌 | Backus SABMiller |
| Posted | 9月 2012 |
| 产品 | Cristal Beer |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | The spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gastón Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb “eat” towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people. |
| 哲学 | A manifesto by Y&R on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain. |
| 媒体类别 | 电视 |
| 客户总监 | Sandra Zarak |
| 客户企划 | Eduardo Grisolle |
| 制作经理 | Daniel Ramirez Gastón |
| 文案 | Flavio Pantigoso |
| 美术指导 | Christian Sánchez |
| 执行创意总监 | Flavio Pantigoso |
| 客户主管 | Javier Acosta |
| Account Assistant | Pamela Rojas |
| 制作公司 | Señor Z |
| 导演 | Bacha Caravedo |
| 导演 | Daniel Higashionna |
| 摄影指导 | Fergan Chávez |
| 执行制片 | Mapi Jiménez |
| 技术总监 | Edmundo Febres |
| 制作公司 | Del Mate Producciones |
| 剪辑师 | Chino Pinto |
| 后期制作 | Makaco |
| 音频工程师 | Ruidos Amaestrados |
| 广告经理 | Nino Garboza |
| 广告经理 | Sandra Canny |
| 广告经理 | Soe Saldaña |