Graham Drew
首席创意官 at Grey Group Asia Pacific
London, 英国
标题Debbie Wong cooks Soy Sauce Seabass
广告公司
广告战役 Your Plastic Diet
广告主 WWF
品牌 WWF
首次发布日期 2020 / 2
行业领域 环境与动物问题
剧情简介 Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.
媒体类别 Web Film
长度
执行创意总监
创意总监
创意总监
文案
美术指导
美术指导
制片
General Manager
Brand Director

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