标题 | New Colors |
广告公司 | TBWA\PARIS |
广告战役 | New Colors |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2023 / 3 |
行业领域 | 餐馆与快餐 |
剧情简介 | A TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real. |
哲学 | The opportunity to put color in the daily life of the French at this end of winter. |
问题 | McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors |
媒体类别 | 电视 |
长度 | |
Soundtrack | Coming Thru |
制作公司 | Partizan Paris |
音效制作 | \ELSE |
广告经理 | Xavier Royaux |
广告经理 | Anne LAINE |
广告经理 | Clémence de Raulin |
广告经理 | Guillaume Milesi |
广告经理 | Marie Olivier |
Account Management | Christophe Neyret |
Account Management | Margaux Wanin |
Account Management | Julia Montagu |
Account Management | Nina Fernandes |
执行创意总监 | Benjamin Marchal |
执行创意总监 | Faustin Claverie |
美术指导 | Sébastien Guinet |
文案 | Josselin Pacreau |
联合美术指导 | Julie Magnier |
Creative Producer | Guillaume Faurel |
后期制作 | Elise Gamboa |
制作公司制片 | Khalid Tahhar |
Music Supervision | Ferdinand HUET |
Sound Director | Fabrice Pouvreau |
Art Buyer | Feriel Simon |
摄影师 | Pol Kurucz |
摄影师 | Early Morning |