Cointreau - "Cointreau Changes Everything"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, 法国

7419

品牌: Cointreau
国家: 法国

广告主: Rémy Cointreau

标题	Cointreau Changes Everything
广告公司	TBWA\PARIS
广告战役	Cointreau Changes Everything
广告主	Rémy Cointreau
品牌	Cointreau
首次发布日期	2022 / 12
行业领域	烈酒，加烈葡萄酒
哲学	Cointreau is back in the news with its new agency TBWA\Paris and a game changer campaign.A new slogan that changes everythingBartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan:« COINTREAU CHANGES EVERYTHING ».A brand-new campaign to reveal the slogan internationallyTo mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. The scenario develops around a mysterious Cointreau man, as he is all dressed in orange, who suspends time at a party. This main character is played by French dancer and choreographer Kevin Bago. Slipping gracefully between the magically frozen guests, he makes his way to the host just in time to replace a recently emptied bottle of Cointreau! Thanks to his intervention - and a few other small and mischievous changes he makes- the evening can resume its course and be even better than when it started.The film is accompanied by a printed campaign that plays with the idea of anamorphosis: the elements of the set are painted to form a square from a single point of view.This Cointreau orange square, which will gradually be used in the brand's communications, highlights how the drink transforms not only cocktails, but also moments and moods.
媒体类别	电视
长度	84 seconds
Soundtrack	Big Spender by Dorothy Fields / Cy Coleman + Agitations tropicales
制作公司	Excuse My French
Soundtrack Production	\ELSE
广告经理	Fanny CHTROMBERG
广告经理	Alice Hoffmann
广告经理	Julien ZEHNACKER
Agency executive	Jean-François Reiser
Agency executive	Hugo Cabrit
Agency executive	Maeva Jordan
Agency executive	Zoé LONGUET
创意总监	Benjamin Marchal
创意总监	Faustin Claverie
战略企划	Vincent Garel
战略企划	Léa RIVOIRE
Art Buyer	Feriel Simon
美术指导	Sébastien Guinet
文案	Josselin Pacreau
制作公司	SMUGGLER
制片	Jérôme Rucki
导演	Brian Beletic
Production Director	Olivier Tahon
Chief Operator	Andre Chemetoff
Head of Production	Maxime Boiron
Creative Producer	Lorraine Poincignon
后期制作	Digital District
Post-production Producer	Elise Gamboa
Post-production Producer	François Schmidt
剪辑师	Walter Mauriot
Grade	Matthieu CAPLANNE
Shoot Supervisor	Laurent Larapidie
FX 3D	Yann NICOLAS MATTE
Matte Painting	Quentin Mabille
Flame Compositor	Michael Marques
Nuke Artist	Fabrice THUMEREL
Head of Music & Sound	Olivier Lefebvre
Sound Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Sound Engineer	Matthieu Seignez
Sound Coordination	Mélanie Bourdet
Business Affairs	Marion LE GULUCHE
Print Art Director	Pauline Senechault
Print Art Director	Cyrielle Declarey
Print production	WORKINGIRL
摄影师	Arnaud Pyvka
Photographer's Agent	WSM
制作公司	AKASSI
Photographer / Director	Matthieu DORTOMB
摄影师	Louis Dewynter
Photographer's Agent	Brice Pascal-Suisse
Art Director Assistant	Clémence PARENT
Music Publisher	Campbell Connelly & Co
音乐	Charles DU GROS DE BOISSEGUIN PAGNIEZ
音乐	Tom DAVEAU
音乐	David GAUGUE
音乐	Hagni GWON
音乐	Martin NEUMANN
Music Lyricist	Flore BENGUIGUI
Label	For a While
Label	Moka Music