Devon Hong
创意总监 at Orchard Creative
New York, 美国
标题Gates
广告公司
广告战役 Don't Go Home
广告主 Cole-Haan
品牌 Cole-Haan
Posted9月 2012
剧情简介 To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive.
媒体类别 Ambient
市场 美国
首席创意官
创意总监
美术指导
文案
联合美术指导
美术指导
广告公司制片
广告公司制片
Business Director
客户经理
战略企划
战略企划
制作公司制片
制作公司
制作公司 TH Productions

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