ZUNO Bank - "Microsite"

MUW Digital

MUW Digital Bratislava, 斯洛伐克

2432

标题	Microsite
广告公司	MUW Digital
广告战役	Zuno Bank Launch
广告主	ZUNO
品牌	ZUNO Bank
Posted	9月 2012
行业领域	银行与金融服务、投资、证券服务
广告口号	Less Bank. More Life.
剧情简介	SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.
媒体类别	网站
Credit	Judita Vighova