| 标题 | Diversity |
| 广告公司 | Black River FC |
| 广告战役 | Diversity (2012) |
| 广告主 | Nando's |
| 品牌 | Nando's South Africa |
| 首次发布日期 | 2012 / 6 |
| 产品 | New Meals - Winter 2012 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations. |
| 媒体类别 | 报纸 |
| Agency Submission Contact | Susannah Fox |
| Traffic Director | Tessa Thomson |
| 战略企划 | Spike Kunene |
| 战略企划 | Gia Callinicos |
| 客户总监 | Charlotte Pettifer |
| 文案 | Oarabile Mahole |
| 文案 | Verona Singh |
| 美术指导 | Kursten Meyer |
| 广告公司制片助理 | Farah Saloojee |
| 广告公司制片 | Laura Broccardo |
| 创意总监 | Vanessa Gibson |
| 执行创意总监 | Ahmed Tilly |
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