| 标题 | #KeepGirlsInSchool 4 |
| 广告公司 | Leo Burnett India |
| 广告战役 | The Missing Chapter |
| 广告主 | Procter & Gamble |
| 品牌 | Whisper |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | Leo Burnett India has created a series of murals in remote Indian locations that aim to help educate girls about puberty and periods. Murals were commissioned by 28 local artists, who each created a piece of art in their region’s distinct illustration style, script and language, and these are found on school and village walls in states including Kerala, Gujarat, Jharkhand and Tamil Nadu. |
| 哲学 | The campaign name refers to the gap in the curriculum around learning about and discussing periods and puberty. In India, more than 70% girls aren’t aware that menstruation occurs until they get their first period, and the information they receive is sometimes coupled with stigma and cultural taboos … no one in society, not even mothers, talk about it. |
| 问题 | This campaign is part of "Keep Girls in School" initiative of Whisper (a sanitary product brand). It looks to change the fact that one in five girls (around 23 million) in India currently drop out of school at the onset of puberty. |
| 媒体类别 | 户外广告 |
| CEO & Chief Creative Officer | Rajdeepak Das |
| CEO & Chief Strategy Officer | Dheeraj Sinha |
| 创意总监 | Sachin Kamble |
| 执行创意总监 | Sonal Chhajerh |
| EVP, Head of Digital | Niket Kumar |
| Associate Executive Creative Director | Gaurav Kumar |
| Associate Vice President Strategy | Noor Samra |
| 创意总监 | Indrajeet Kadam |
| 创意总监 | Tinna Rajput |
| 文案 | Kaizeen Vankadia |
| 美术指导 | Nilay Chourikar |
| 剪辑师 | Akshay Sonawane |
| Associate Creative Director Digital | Deepika Baghel |
| Brand Services Partner | Andrea D’Souza |
| Brand Services Director | Purvi Bakliwal |
| Brand Strategy Director | Anjali Kamath |
| 制作公司 | LB FILMS |
| Head of Films | Jignesh Maru |
| 执行制片 | Anil Sonawane |
| 文案 | Amit Nandwani |
More Work
SEE ALL#KeepGirlsInSchool 11
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 10
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 9
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 8
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 7
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 6
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 5
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 3
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India
#KeepGirlsInSchool 2
- 品牌:
- Whisper
- 广告公司:
- Leo Burnett India