| 标题 | Heinz Ketchup Fraud (Film) |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | Heinz Fraud Ketchup |
| 广告主 | Kraft Heinz |
| 品牌 | Heinz Ketchup |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 调味品 |
| 剧情简介 | We launched Ketchup Fraud, an integrated campaign that called out restaurants refilling Heinz bottles with generic ketchup. It featured caught-in-the-act style assets and a twist on our tagline: Even when it isn’t Heinz, it has to be Heinz. From there, we enlisted fans to tell us which restaurants have been committing Ketchup Fraud so that we could get them the real deal. We didn’t just want to bring attention to Ketchup Fraud – we wanted to end it. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Aaron Starkman |
| 首席创意官 | Mike Dubrick |
| 首席创意官 | Daniel Lobatón |
| Chief Strategy Officer | Sean McDonald |
| 执行创意总监 | Xavier Blais |
| 创意总监 | Skye Deluz |
| 创意总监 | Jacquelyn Parent |
| 文案 | Jacquelyn Parent |
| 文案 | Nicolas Dubois |
| 文案 | Xavier Blais |
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