| 标题 | Once in a hundred years - Dresden |
| 广告公司 | Heye GmbH |
| 广告战役 | Once in a hundred years |
| 广告主 | Aktion Deutschland Hilft |
| 品牌 | Aktion Deutschland Hilft |
| 首次发布日期 | 2013 / 6 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Experience history on the waterfront of the Elbe. The water is gone, but the damages remain. |
| 剧情简介 | In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods. |
| 媒体类别 | 户外广告 |
| 创意总监 | Željko Pezely |
| 美术指导 | Marie-Astrid Nett |
| 美术指导 | Katharina Hanglberger |
| 文案 | Tobias Schwarz |
| 文案 | Niklas Prusseit |
| 摄影师 | Getty Images |