AT&T - "Roll Up Your Sleeves"

BBDO New York

BBDO New York New York, 美国

15976

品牌: AT&T
国家: 美国

广告主: AT&T Inc.

标题	Roll Up Your Sleeves
广告公司	BBDO New York
广告战役	Roll Up Your Sleeves
广告主	AT&T Inc.
品牌	AT&T
首次发布日期	2019 / 4
行业领域	电信服务
剧情简介	The ad – which features AT&T's own employees -- is striking and will shine a light on how these two groups – employees and local grassroots organizations – share a common belief in a great cause to create change in Chicago and how it’ll be a beacon for the 19 cities we’ll be scaling to this year. Roll Up Your Sleeves empowers all kinds of believers from AT&T employees to local community members to put their belief into action and create what they want their neighborhoods to become. In a nutshell the spot personifies how the new AT&T Believe campaign transforms the passion of our employees into actionable programs that help ignite and revitalize the communities where we live and work. Through communication and philanthropy, we weave ourselves into the fabric of these neighborhoods, because we don’t just live and work in these communities, we believe in them.
媒体类别	电视
长度	60 seconds
Soundtrack	“Nobody Knows” by TL Barrett and the Youth for Christ Choir
更多信息	https://about.att.com/pages/believes
Worldwide Chief Creative Officer	David Lubars
首席创意官	Greg Hahn
首席创意官	Andrés Ordóñez
Group Executive Creative Director	Matt MacDonald
执行创意总监	Vince Cook
创意总监	Dan McCormack
创意总监	Jon Leachman
创意总监	Cinzia Crociani
创意总监	Fernando Passos
联合创意总监	Brynna Aylward
联合创意总监	Dane Canada
文案	Angela Williams
美术指导	Allie Salzman
Director of Integrated Production	David Rolfe
Group Executive Producer	Julie Collins
执行制片	Melissa Tifrere
制片	Michael Ritchie
Senior Account Director	Kathryn Brown
客户总监	Katie Hollenkamp
客户经理	Katelyn Burns
客户经理	Caroline Main
Chief Strategy Officer	Crystal Rix
Head of Integrated Strategy	Thomas Han
Strategy Director	Ben Bass
项目经理	Currey Dorris
制作公司	Little Minx
导演	Malik Sayeed
Line Producer	Mark Hwang
执行制片	Helen Hollien
Founder	Rhea Scott
剪辑公司	Rock Paper Scissors NY
剪辑师	Carlos Arias
Assistant Editor	Ashley Tantillo
Editorial Company Executive Producer	Eve Kornblum
Editorial Producer	Julianne Cort
Post-production Producer	Barbara Kontarovich
VFX / Finishing	Company 3
Colorist	Tom Poole
Color Producer	Alexandra Lubrano
Color Assist	Jenny Montgomery
音频后期制作	Post Human
Sound Producer	Justine Cortale
Sound Producer	Patrick Sullivan
Sound Engineer	Mike Marinelli
电影	Kirby Griffin
BTS	Tom Ciciura