| 标题 | Stamp |
| 广告公司 |
BBDO Guerrero
|
| 广告战役 |
For Persistent Headaches
|
| 广告主 |
Bayer HealthCare LLC
|
| 品牌 |
Saridon
|
| 首次发布日期 |
2012 / 4
|
| 行业领域 | 非处方药
|
| 广告口号 | For persistent headaches. |
| 剧情简介 | Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" |
| 哲学 | A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. |
| 问题
| Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. |
| 结果 | The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide! |
| 媒体类别 |
电视
|
| 制作公司 |
Revolver
|
| 首席创意官 |
David Guerrero
|
| 创意总监 |
Rey Tiempo
|
| 文案 |
Red Ollero
|
| 客户总监 |
Cindy Evangelista
|
| 客户经理 |
Iking Uy
|
| 客户主管 |
Christian Galvez
|
| 战略企划 |
Cristina Buenaventura
|
| 制片 |
Aldous Pagaduan
|
| 导演 |
Joel Limchoc
|
| 摄影指导 |
J.A. Tadena
|
| 后期制作 |
PostManila
|
| 音效制作 |
Hit Productions
|
| 执行创意总监 |
Brandie Tan
|
| 执行创意总监 |
David Guerrero
|
| 创意总监 |
Gary Amante
|
| 美术指导 |
Gary Amante
|
| 美术指导 |
JP Palileo
|
| 美术指导 |
Peepo David
|
| 文案 |
Rey Tiempo
|
| 文案 |
David Guerrero
|
| 制片 |
Ino Magno
|
| 制片 |
Idda Aguilar
|
| 客户主管 |
Edward Go
|
| 客户主管 |
Jay Lopez
|