标题 | #LaitDroleLaVie |
Brief | When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never. |
广告公司 | ROSA PARIS |
广告战役 | Label of Love |
广告主 | Monoprix |
品牌 | Monoprix |
首次发布日期 | 2017 / 5 |
行业领域 | 百货公司、超市 |
广告口号 | Au coeur de votre vie depuis 85 ans |
剧情简介 | The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker. |
媒体类别 | 影视 |
长度 | |
Strategy Director | Jean-Patrick Chiquiar |
首席创意官 | Gilles Fichteberg |
首席创意官 | Jean-Francois Sacco |
战略企划总监 | Sacha Lacroix |
Associate Director | Quentin Labat |
文案 | Louise Mussot |
美术指导 | Cerise Leclerc |
战略企划 | Alexandre RIBICHESU |
Marketing Director | Florence Chaffiotte |
Brand Director | Nicolas Gobert |
Communications Director | Marion Denonfoux |
Marketing Manager | Cosima Damas |
客户总监 | Bérengère Puch |
客户经理 | Marine Dachary |
TV Production | Adélaïde Samani |
音效制作 | Schmooze |
后期制作 | Mathematic |
制作公司 | Insurrection |
导演 | Thirty Two |
制作公司制片 | Hélène Daubert |
执行制片 | Xavier Doncel |
后期制作 | Guillaume Audibet |
Sound Engineer | Matthieu Sibony |
Sound Designer | Sylvain Rety |
Account Director, Social Media | Jeanne Neuschwander |