| 标题 | IKEA - Dites le en cuisinant |
| 广告公司 | Buzzman |
| 广告战役 | Cooking is caring |
| 广告主 | IKEA |
| 品牌 | IKEA |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | An affectionate dad walks home with his son. After a bit of banter he asks: “So, good week with your mother?” We realised that the kid’s parents are divorced. The boy replies: “Yeah, I guess.” The dad follows up with: “What did she cook for you?” Because he’s, you know, French. The kid winces. “Macaroni.” The dad is horrified. “Every night?” Energised, he cooks a fantastic meal. Cut to the same kid with his mother, a few days later. “Every night?” she asks, incredulously. “Yep,” says the boy. “Macaroni.” Now we see his strategy. Cooking is caring. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 法国 |
| Marketing Director | Stéphanie Jourdan |
| Media Rep. | Carole Feleppa |
| 执行创意总监 | Georges Mohammed-Chérif |
| Vice President (VP) | Thomas Granger |
| 联合创意总监 | Julien Levilain |
| 美术指导 | Philippe Boucheron |
| 文案 | Patrice Lucet |
| Business Manager | Bénédicte Muller |
| Business Manager | Emilie Pellicer |
| Planning Supervisor | Clément Scherrer |
| Head of TV | Vanessa Barbel |
| Head of TV | Assya Mediouni |
| 促销公司 | Amélie Juillet |
| 导演 | Katia Lewkowicz |
| 制作公司 | Carnibird |
| 音效制作 | Schmooze |
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