| 标题 | FIAT Italian Masterpiece |
| 广告公司 | Publicis Sapient |
| 广告战役 | FIAT Italian Masterpiece |
| 广告主 | Chrysler Group LLC |
| 品牌 | Fiat |
| 首次发布日期 | 2013 / 11 |
| 行业领域 | 轿车 |
| 剧情简介 | We and FIAT like to go big— so when we were asked to celebrate the roomier FIAT 500L, the only way to make our point was by putting another Italian masterpiece inside. FIAT and us recreated Sistine Chapel frescoes on the ceiling of a FIAT 500L live at the LA Auto Show. The event garnered global attention press from major news outlets, leading auto blogs, TV news and in advertising trades like Creativity. Our efforts included live production, streaming, and daily social media posts videos, some via Google Glass. We generated online and offline buzz while artist Nicola Verlato painted 8-10 hours a day—and nearly 36 hours straight on the last two days—to finish in time. A set of content videos showcased the unique preparation for the project, as FIAT reconfigured the car —removing the seats, installing a custom floor and creating a fiberglass ceiling for the canvas. The artwork will be on display at auto shows and art events across the U.S. Ultimately, it will be auctioned for charity. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Worldwide Chief Creative Officer | Gaston Legorburu |
| 客户总监 | Alan Clisch |
| Director of Design | Alejandro Mendoza |
| Manager Interactive Development | Alejandro Roses |
| Senior Manager, Creative Operations | Ariel Bellumio |
| 创意总监 | Boris Stojanovic |
| Associate Designer | Daniel Fernández |
| Associate Designer | Daniel Gonzalez |
| Manager, IPM | Giancarla Caprirolo |
| User Experience | Guto Nicolucci |
| Creative Director | Jake Wheeler |
| Senior Editor | Javier Urquiza |
| Senior Associate, Interactive Developer | Jimmy Satizabal |
| Senior Art Director | Jorge Gomez |
| 剪辑师 | Joseph Heck |
| 客户主管 | Kelly Willson |
| Senior Art Director | Mario Gomez |
| Producer | Mike Diaz |
| Senior Art Director | Otton Othman |
| Associate Designer | Pamela Roca |
| 联合创意总监 | Paul Amelchenko |
| Senior Interactive Developer | Rafael Jimenez |
| 美术指导 | Stacey Fredrickson |
| Senior Associate, IPM | Veronica Gurdian |
| 文案 | Will Hughes |
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