标题 | VHI Blue September |
广告公司 | Publicis Dublin |
广告战役 | VHI Blue September |
广告主 | VHI Healthcare |
品牌 | VHI Healthcare |
首次发布日期 | 2014 / 9 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. |
媒体类别 | Web Film |
长度 | |
导演 | Damien O Donnell |
创意总监 | Ger Roe |
美术指导 | Ger Roe |
文案 | Rachel Carey |
制片 | Anne Marie Curran |
制片 | Russell Curran |
Group Account Director | Geraldine Jones |
广告公司制片 | Niamh Skelly |
后期制作 | Screen Scene |
客户经理 | Eibhín Mc Loughlin |
Creative technologist | Shane Casey |
客户主管 | Ian Hollinshead |