| 标题 | Brand New Beers, Centuries In The Making |
| 广告公司 | House 337 |
| 广告战役 | Brand New Beers, Centuries In The Making |
| 广告主 | Greene King Brewery |
| 品牌 | Level Head / Flint Eye |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Steve Hawthorne |
| Senior Creative | Pete Ioulianou |
| Senior Creative | Ollie Agius |
| Strategy Director | Laura Sammarco |
| Strategist | George Poynter |
| Account Management | Rich Williams |
| Account Management | Kelly Mahon |
| Account Management | Harriet Pinnington |
| Agency Executive Producer | Bradley Woodus |
| 广告公司制片 | Henry Davies |
| 制作公司 | Blinkink |
| 导演 | Balazs Simon |
| 执行制片 | Bart Yates |
| 后期制作 | GYAR |
| Colorist | Kai Van Beers |
| 着色 | Nineteen-Twenty |
| 音乐 | Major Tom |
| Sound Designer | Dugal MacDiarmid |
| 音效设计公司 | King Lear |
| 插图画家 | Tobias Hall |
| 摄影指导 | Max Halstead |