| 标题 | The book that can't wait Board |
| 标题 (原始语言) | El libro que no puede esperar |
| 广告公司 | FCB&FiRE |
| 广告战役 | The Book That Can't Wait |
| 广告主 | Eterna Cadencia Publisher & Bookstore |
| 品牌 | Eterna Cadencia Publisher & Bookstore |
| Posted | 5月 2012 |
| 行业领域 | 媒体、出版物及制作 |
| 剧情简介 | Draftfcb in Buenos Aires has created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia. Filled with a collection of stories from new authors, the book is made out of specially created ink that lasts for a limited time before fading to a blank page. This is to encourage the books of first-time authors to be read sooner rather than sitting on bookshelves as can so often be the case. An innovative idea to promote new authors and physical books in the battle against electronic ones. |
| 媒体类别 | 案例研究 |
| Other | Papelera Palermo |
| 广告公司制片 | Gabriel Lancioni |
| 导演 | Santi Idelson |
| 导演 | Julián Castro |
| 导演 | Alejo Rosemberg |
| 制作公司制片 | Lila Romero |
| 制作公司 | Gloria Films |
| 设计师 | Javier Agena Goya |
| 设计师 | Lulo Calió |
| 制片 | Diego Huesca |
| 美术指导 | Javier Agena Goya |
| 文案 | Lucas Bongioanni |
| 创意总监 | Lulo Calió |
| 执行创意总监 | Javier Campopiano |
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