| 标题 | El Magico |
| Brief | El Magico is a rather mediocre magician. So he looks surprised when he makes a woman vanish in the middle of his act. But not as surprised as a motorist when the woman materialises in the middle of the road. Luckily the Hyundai Tucson has Forward Collision Avoidance Assist. In other words, it brakes in a split second, like magic. |
| 广告公司 |
Innocean Worldwide Europe
|
| 广告战役 |
El Magico
|
| 广告主 |
Hyundai
|
| 品牌 |
Hyundai Tucson
|
| Posted | 11月 2018 |
| 行业领域 | 轿车
|
| 剧情简介 | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| 剧情简介 (原始语言) | For Hyundai, nothing is more important than safety. That’s why the new Hyundai Tucson is loaded with driver assistance features. One of them is the Forward Collision-Avoidance Assist – a system that combines radar and camera data. When it detects sudden braking by the car ahead or pedestrians on the road, it autonomously activates the brakes.Where most safety ads try to shock people and blame them for making mistakes, we decided to go for a different approach - because no matter how much you concentrate when you drive on the road, sometimes pedestrians just seem to come out of nowhere. But when it happens, it’s great to have a car that supports you in preventing a collision. |
| 媒体类别 |
电视
|
| 广告经理 |
Andreas-Christoph Hofmann
|
| 广告经理 |
Philippe Jourdain
|
| 广告经理 |
Dora Szent-Ivanyi
|
| 广告经理 |
Vittorio Ravano
|
| Global Chief Creative Officer |
Jeremy Craigen
|
| Chief Operating Officer |
Andreas Cordt
|
| Regional Chief Creative Officer |
Gabriel Mattar
|
| Agency Business Director |
Andrea Razeto
|
| 执行创意总监 |
Ricardo Wolff
|
| 执行创意总监 |
The V-Man
|
| 文案 |
Reinier Gorissen
|
| 美术指导 |
Marlon von Franquemont
|
| Creative Producer |
Morten Frantz
|
| 客户总监 |
Sven Kuebler
|
| 客户经理 |
Lin Fang
|
| 客户经理 |
Min Kyung Park
|
| Strategy Manager |
Anna Nowak-Otto
|
| 客户企划 |
Sophia Goerner
|
| Creative Services Director |
Mark Fosbueary
|
| 导演 |
Charles Guard
|
| 导演 |
Thomas Guard
|
| 执行制片 |
Alexander Schildt
|
| 制作公司制片 |
Stephan Brockmann
|
| 摄影指导 |
Marcel Zyskind
|
| 后期制作 |
acht Hamburg GmbH
|
| Post-production Producer |
Lena Schulz
|
| Production Service Company |
Production Service Scandinavia (Copenhagen)
|
| 画外音 |
Mark Fosbueary
|
| 剪辑师 |
Ted Guard
|
| 剪辑师 |
Andre Gelhaar
|
| Colorist |
Maximilian Baule
|
| 音效制作 |
MOKOH Music GmbH
|
| 音效制作 |
Studio Funk
|
| 音乐制作人 |
Stephan Moritz
|
| Sound Production ( |
acht Hamburg GmbH
|
| 制作公司 |
Tempomedia Filmproduktion GmbH (Berlin)
|