| 标题 | Rescues to the rescue |
| 广告公司 | FCB London |
| 广告战役 | Rescues to the rescue |
| 广告主 | Battersea Dogs and Cats Home |
| 品牌 | Battersea Dogs and Cats Home |
| Posted | 11月 2020 |
| 行业领域 | 动物权利、安全及收养 |
| 剧情简介 | The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption. The film aims to drive visibility and reach during the lockdown period to put Battersea and rescue front of mind and support fundraising activity. The content was created by Battersea’s online community and shows a wide variety of ages and breeds, presenting all rescue dogs and cats in a desirable light and bursting with personality. |
| 媒体类别 | 互动 |
| 长度 | |
| 制片 | Hanna Davis |
| Executive Director | Geraldine Ridgway |
| 制作公司 | Fuel |
| 联合创意总监 | Jessica Giles |
| 联合创意总监 | Austin Hamilton |
| 首席创意官 | Owen Lee |
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