| 标题 | i rescue |
| Brief | Treating Amblyopia isn’t hard, but diagnosing kids who lack access to medical care is a challenge. When the patients can’t go for treatment, treatment must come to the patients. We needed a tool that was inexpensive to produce, easy to distribute, and most importantly, fun to use. The I rescue is a playful, die-cut mask that catches attention in periodicals and waiting rooms, and empowers parents to proactively correct their child’s eyes for free. |
| 广告公司 | VML Colombia |
| 广告战役 | irescue |
| 广告主 | Ambliopia, Campaña Mundial |
| 品牌 | Amblyopia Campaign |
| 首次发布日期 | 2018 / 4 |
| 行业领域 | 其他 |
| 剧情简介 | Kids around the world struggle with Amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness. We creative an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material. |
| 媒体类别 | 平面 |
| 长度 | |
| Global Chief Creative Officer | Debbi Vandeven |
| 首席创意官 | John Godsey |
| 执行创意总监 | Maurizio Villarreal |
| Creative Managing Director | Catalina Hernandez |
| 集团创意总监 | Antonio Lopez |
| 联合创意总监 | Raquel Jácome |
| 创意总监 | Troy Leyenaar |
| 文案 | Julio Ortiz |
| 美术指导 | Juan Sánchez |
| Design Director | Carlos Ordonez |
| 摄影指导 | Felipe Rincon |
| 文案 | Moria Deshpande |
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