| 标题 | Citi Benefits Digital Hub |
| 广告公司 | Publicis Sapient |
| 广告战役 | Citi Benefits Digital Hub |
| 广告主 | Citibank |
| 品牌 | Citi Benefits |
| Posted | 7月 2015 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | We know that banking customers who utilize their product benefits are more loyal. However, to achieve this, we needed to make customers aware of the many benefits that are relevant to their lifestyle, with a fun, less bank-life approach. The audience this was created for are Citi banking, mortgage and/or credit card customers. Our strategy was to make a fun and engaging experience to encourage customers and prospects to discover all of the relevant benefits available to them through their Citi relationship. We created a customer-centric site that matches user with a lifestyle persona and then presents them with the benefits that match that persona. When a user opens the site, they are immediately given the opportunity to take a fun, mad-lib style quiz that will help determine their lifestyle persona. Once they submit their answers, they find out what benefits match their persona. Almost 200,000 users visited the site in the first three months since its launch, and about half have returned for subsequent visits. The lifestyle quiz and interactive content on the site has resulted in an increased in time-on-site of 50% over comparable marketing landing pages. Over 90% of mobile users played the lifestyle quiz. Social media have problem to the most effective source of traffic, driving 65% of all visitors, with Facebook and Twitter posts seeing an increase of 14% and 132 respectively over platform benchmark rates. “It’s creative, it’s engaging and it stands out from its competitors.” -Media Logic’s blog post on the Citi Benefits Digital Hub |
| 问题 | 34515281 |
| 媒体类别 | 网站 |
| 创意总监 | Alejandro Mendoza |
| Experience Design Director | Alexandre Nicolucci |
| Associate Copywriter | Anthony Font |
| 文案 | Ari Bazinsky |
| Director Creative Operations | Boris Stojanovic |
| 设计师 | Daniel Gonzalez |
| Broadcast Producer | Eduardo Santiesteban |
| Jr. Copywriter | Jonathan Fernandez |
| 文案 | Jorge Gomez |
| Experience Design Director | Michelle Shahar |
| 联合创意总监 | Paul Amelchenko |
| 文案 | Peter Wagoner |
| 设计师 | Sebastian Fernandez |
| 设计师 | Sergio Gomez |
| 美术指导 | Sonia Acosta |
| 美术指导 | Stacey Groth |
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