| 标题 | Good Food is Slow Food |
| 广告公司 | Humanaut |
| 广告战役 | Call Us Crazy, But It’s Working |
| 广告主 | Organic Valley |
| 品牌 | Organic Valley |
| 首次发布日期 | 2017 / 9 |
| 行业领域 | 奶制品和鸡蛋 |
| 广告口号 | Humanaut, Organic Valley, Call Us Crazy, But It’s Working, The Food Company Crazy Enough To Change Everything, Our Kind of Innovation?, We Put Fitness Trackers on Cows, Good Food is Slow Food, Who Decides Where Your Food Comes From?, Turning Farmer Into Filmmakers, Turning the Food Industry Upside Down, Why Organic Food Costs More |
| 剧情简介 | Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Humanaut's previous work for Organic Valley, which included at least a couple viral successes, has been focused on promoting specific products, such as the dairy co-op’s protein drinks, half & half, and butter. “Call Us Crazy, But It's Working” target the growing population of people who care about where their food comes from and how it's made. In one spot, to prove that their cows (in contrast with most dairy cows) have plenty of room to roam in green pastures, they put wearable fitness trackers on them to monitor how many steps they take each day. Another spot tells the crazy origin story of what happens when a bunch of organic farmers decide to start a company and hire a farmer as their CEO. The cooperative is almost 30 years old, and last year posted a billion dollars in revenue. (Whatever they're doing, it's working.) |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | David Littlejohn |
| Chief Strategist | Andrew Clark |
| 广告公司制片 | Tommy Wilson |
| 客户总监 | Elizabeth Cates |
| 创意总监 | Andy Pearson |
| 创意总监 | Liza Behles |
| 文案 | Andy Pearson |
| 文案 | Liza Behles |
| 文案 | Alana Questell |
| 美术指导 | Greg Dalbey |
| Design Director | Stephanie Gelabert |
| 设计师 | Carrie Warren |
| 设计师 | Coleson Amon |
| 项目经理 | Hannah Chandler |
| 动画 | Bethany Maxfield |
| 导演 | Dan Jacobs |
| 摄影指导 | Sean Webley |
| 剪辑公司 | Fancy Rhino |
| 剪辑师 | Annie Huntington |
| 剪辑师 | Tyler Beasley |
| 媒介公司 | Junction 37 |
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