| 标题 | The Woman Behind The Cancer |
| 广告公司 | M&C Saatchi Group |
| 广告战役 | Support for the woman behind the cancer |
| 广告主 | Breast Cancer Care |
| 品牌 | Breast Cancer Care |
| 首次发布日期 | 2012 / 2 |
| 行业领域 | 疾病认知、救助机构 |
| 哲学 | Breast Cancer Care in the UK is running "Support for the woman behind the cancer", an integrated advertising campaign using striking imagery to illustrate that behind most breast cancer diagnoses is a real woman with emotional and practical support needs. The campaign is centered around the concept of a woman emerging from a veil of medication. A video is supplemented with billboards and outdoor posters, and an opportunity for people to show their support for the woman behind the breast cancer.The striking concept is designed to show that when breast cancer overshadows everything, there is still a person underneath. |
| 媒体类别 | 电影 |
| 导演 | Julia Fullerton-Batten |
| 制片 | Sue Cooke |
| 制片 | Bruce McKelvie |
| 创意团队 | Morgane Alexandre |
| 创意团队 | Christopher Ross-Kellam |
| 创意总监 | Mark Goodwin |
| 摄影师 | Wyatt Clark & Jones |
| 制片 | Susan Chedgey |
| 摄影指导 | Stuart Graham |
| 剪辑师 | Mark Burnett |
| 剪辑公司 | Speade |
| 后期制作 | The Mill London |
| 特效 | Paul Schleicher |
| Concept | Nathan McKenna |
| Concept | Henrik Holmberg |
| 3D Graphics | Amaan Akram |
| 3D Graphics | Dan Moore |
| 3D Graphics | Andy Nicholas |
| 3D Graphics | Tom Bolt |
| 3D Graphics | Sergio Xisto |
| 3D Graphics | Sauce Vilas |
| 3D Graphics | Luke Tickner |
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