| 标题 | Sister Circle 1 |
| 广告公司 | Droga5 |
| 广告战役 | Sister Circle |
| 广告主 | Women’s Health & Family Services |
| 品牌 | WHFS |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 哲学 | Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8). The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support. Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking. The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed. Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends. The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign. Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women. The new visual identity – comprised of geometric shapes derived from circles – represents the diverse women who make up the Sister Circle community. It celebrates strength in numbers and the power of coming together to create a support network. Its warm and soothing colour palette represents a safe, supportive and inclusive space. Its typography and tone of voice are designed to be trustworthy, simple and easily understood. To call attention to the charity’s relaunch and encourage donations, Droga5 has also created an outdoor and social campaign. The campaign will run across International Women's Day week, 7th March - 10th March. The copy-led campaign establishes the importance of the charity and the issues they are working to solve. All media space was kindly donated by Ocean Outdoor, Jack, MiQ and Hawk, with support from EssenceMediacom and Bountiful Cow. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 更多信息 | http://sistercircle.org.uk/ |
| Head of Design | Stephanie McArdle |
| Design Director | Marios Diamantis |
| Senior Designer | Hannah Stewart |
| 设计师 | Lina Jacinaite |
| Motion Designer | Rob Wicksteed |
| Motion Designer | Mike O’Brien |
| Head of Studio | Tim Larke |
| 首席创意官 | Shelley Smoler |
| 创意总监 | Charlene Chandrasekaran |
| Creative | Lucy Aa |
| Creative | Jordan Waters |
| Communication Strategy Director | Clemency Beale-Collins |
| Strategist | Eloise Sykes |
| Strategist | Sara Barqawi |
| Senior Account Director | Laura Kidd |
| 客户总监 | Ben Allan |
| Senior Account Manager | Libby Matthews |
| 广告经理 | Karen Wint |
| 广告经理 | Becca Pratt |
| 制作公司 | Wellcom |
| Production Director | Mel Di Prinzio |
| 项目经理 | Debbie Lee |
| 客户总监 | Dean Baker |
| Project Lead | Claire Hodges |
| Developer | Daniel Mukasa |
| Developer | Caroline Butterworth |
| Developer | Manuel Yemoh |
| QA Lead | James Rose |
| Associate Account Director, Media | Amelia Bath |
| Media Account Manager | Beth Moss |
| 媒介公司 | EssenceMediacom |
| 媒介公司 | Bountiful Cow |
| 媒介公司 | Ocean Outdoor |
| 媒介公司 | MiQ |
| 媒介公司 | Hawk |