标题 | Heroes Return |
广告公司 | AMV BBDO |
广告战役 | Hero’s Return |
广告主 | Camelot Group |
品牌 | The National Lottery |
首次发布日期 | 2012 / 3 |
行业领域 | 博彩与赌博 |
广告口号 | Life changing. |
剧情简介 | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
哲学 | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
媒体类别 | 电视 |
音频后期制作 | Factory Studios |
客户企划 | Alaina Crystal |
客户企划 | Emily Harlock |
客户企划 | Michael Lee |
美术指导 | Adrian Rossi |
文案 | Alex Grieve |
广告经理 | Harriet Belsey |
广告经理 | Paula Withell |
广告经理 | Matthew Godfrey |
广告经理 | Richard Bateson |
客户经理 | Sarah Douglas |
客户经理 | Lee Simpson |
客户经理 | Kate Edwards |
客户经理 | Robyn Puttergill |
客户经理 | Lizzie Edwards |
广告公司制片 | Olly Chapman |
Media Planner | Simon Jenkins |
导演 | John Hillcoat |
摄影师 | Roland Neveu |
制作公司制片 | Malarchy MacAnneny |
后期制作 | The Mill London |