NZTA - "Codeinnabis"

Clemenger BBDO

Clemenger BBDO Wellington, 新西兰

2154

该广告属于ACT Responsible项目展品

品牌: NZTA
国家: 新西兰

广告主: New Zealand Transport Agency

标题	Codeinnabis
广告公司	Clemenger BBDO
广告战役	Mixed Meds
广告主	New Zealand Transport Agency
品牌	NZTA
首次发布日期	2022 / 3
行业领域	道路安全
剧情简介	78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral.
问题	Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads.
媒体类别	海报
长度	60 seconds
制作公司	Revolver
导演	Pete Baker
Senior Business Manager	Emma Brown
首席创意官	Brigid Alkema
Senior Art Director	Steve Hansen
Senior Copywriter	JP Twaalfhoven
Senior Creative	Frances Cooke
Senior Creative	Alex Metson
制片	Mark Foster
美术指导	Nick Weir
广告公司制片	Christina Hazard
Senior Producer	Carne Godfrey
执行制片	Pip Smart
执行制片	Jasmin Helliar
Strategist	Andy Graham
摄影指导	Matt Henley
后期制作	The Glue Society Studios
剪辑师	Luke Crethar
Casting	Kate McGill Casting
摄影师	Steve Boniface
Retoucher	Becci Manson
Managing Director	Michael Ritchie
Executive Planning Director	Lisa Divett
Colorist	Scott Stirling
广告经理	Lauren Cooke
广告经理	Nikki Gates
广告经理	Paul Graham
广告经理	Ryan Stevenson
Head of Business Partnerships	Sally Hooper
Business Team Head	Rachel Turner
媒介公司	OMD New Zealand
Strategy Director	Jake Firman
Account Director, Media	Mel Falconer
Senior Account Manager, Media	Kirsten Chin
Account Manager, Media	Charlotte Eastman
Direction & Product Design	Pete Baker
Concept	Andrea Davis
模型制作	Human Dynamo
Music Composer & & Sound Design	Stefaan Van Leuven
Sound Producer	Jonathan Mihaljevich
Sound Design	Chris Ward