| 标题 | Pennies for Life |
| 广告公司 | MullenLowe UK |
| 广告战役 | Pennies for Life |
| 广告主 | The Microloan Foundation |
| 品牌 | The MicroLoan Foundation |
| 首次发布日期 | 2012 / 2 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The campaign asks the public to donate via SMS to activate the creative on screen and receive a personalised on-screen thank you message. The screens will show an incomplete image of a smiling African woman constructed entirely from pennies. Users will be invited to participate with message: “Your small change can make a big difference in Africa. See How. Text CHANGE and your NAME to 70777” Users will then donate a fixed amount by text and each donation causes a new batch of coins to fall into place on the poster image until eventually the picture of the smiling woman is complete.Completed images appear on penniesforlife.org.uk where donors can look up their contribution and see their coins tagged within the image. Donors can then share their contribution with friends via Twitter, Facebook or email. |
| 媒体类别 | Digital Billboard/Poster |
| 后期制作 | Absolute Post |
| 制作公司 | Rogue Films |
| 创意团队 | Richard J Warren |
| 创意团队 | Paul Hancock |
| 项目经理 | Gidon Z. Cohen |
| 剪辑师 | Tom Cardo-Moreno |
| 导演 | The tubby brothers |