标题 | Sakerhet |
广告公司 | DDB Group Italy |
广告战役 | Sakerhet |
广告主 | IKEA |
品牌 | IKEA |
首次发布日期 | 2022 / 11 |
行业领域 | 杂货店、专卖店 |
剧情简介 | On November 25th 2022, the International Day for the Elimination of Violence Against Women, we launched SÄKERHET, a wardrobe specific lock designed to close yourself from the inside, saving women from domestic violence. While presenting it with a classic ominichannel launch, as any new IKEA product, we exploited a very specific media that helped us enhance and make the message even more impactful: the real wardrobes in the stores. This sparked some confusion among the public opinion, only to reveal afterwards the sad truth: if you are a woman in Italy, a lock can protect you more than the law. Thus, we highlighted the urgency to approve a pending law to give domestic violence victims a rightful protection. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Luca Cortesini |
执行创意总监 | GABRIELE Caeti |
创意总监 | Stefano Castagnone |
创意总监 | Salvatore Zanfrisco |
Art Director Supervisor | Francesca Nepote |
Copywriter Supervisor | Federico Anelli |
Junior Art Director | Giusy De Vito |
Junior Art Director | Leticia Fernandez de Villavicencio |
Junior Copywriter | Ludovica Piro |
Junior Copywriter | Mario Cipriano |
客户总监 | Davide Bergna |
客户主管 | Azzurra Ricevuti |
客户主管 | Giulia Silvi |
战略企划总监 | Carlotta Asti |
战略企划 | Sefora Avenia |
Director / DOP | Mauro Lodi |
执行制片 | Tommaso Pellicci |
制片 | Margherita Bardari |
Assistant Producer | Rebecca Ferri |
剪辑师 | Sara Dicorato |
剪辑师 | Filippo Lorenzi |